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 The Trek: Media Center

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Thursday, August 22, 2002
Hondas Keep The Trekkers Moving!
Honda Provides Support For American Frontiers: A Public Lands Journey
By: SPEED TV Staff
Torrance, CA, August 22

American Honda Motor Company is proud to announce its participation in an unprecedented adventure called American Frontiers: A Public Lands Journey.

The project is a joint effort by the Public Lands Interpretive Association (PLIA), with the backing of the Federal Government and the National Geographic Society, to increase national understanding and appreciation for America's public lands legacy and the wide range of benefits public lands provide.

"We are proud that we could take part in this event as the official vehicle supplier" said Ray Blank, Vice President of American Honda's Motorcycle Division. "Educating Americans about our public lands and how we can enjoy them responsibly is important to all of us here at American Honda."

The two teams started the Journey on July 31, 2002 - one starting on the US/Canadian border and the other from the US/Mexican border - and will travel until they meet in northern Utah on National Public Lands Day, September 28. Jointly, over an eight-week period, each team will traverse more than 1,300 miles through some of the most spectacular lands of the West. Participants will be utilizing Honda Vehicles exclusively based on the regulations for that specific route. On routes designated for off-highway vehicles the trekkers will be using Honda ATV's and Honda motorcycles. On backcountry roads the all new Honda Pilot and all new Honda CR-V, will be the vehicles of choice. Honda 4-stroke marine engines, along with Honda's new 4-stroke personal watercraft, the Aquatrax, will see duty on Lake Powell, and other waterways where appropriate. Honda generators will contribute by running all computers and other electronic devices along the route. In non-motorized areas trekkers will be hiking, riding horses, peddling mountain bikes or paddling canoes.

Special events held at selected locations along the route will allow opportunities for the media to meet the teams and participate in the Journey. There will be educational projects and outreach programs targeted to schools and families all across America that will continue to build awareness of our public lands legacy and value. A "joining" event and a full-scale celebration will take place when the trek teams meet in the Wasatch-Cache National Forest near Salt Lake City, Utah on Public Lands Day, September 28.

To follow the Journey on-line or to get more information on public lands please check the American Frontiers website at: www.americanfrontiers.net




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